The single biggest factor in a successful voice over project isn't the talent, the studio, or the script. It's the brief. A vague brief leads to a generic read. A great brief gives your voice artist everything they need to deliver something truly exceptional — often in a single take.
Here's how to write one that works.
1. Describe the Project in One Sentence
Start with the basics: what is this, who is it for, and where will it be heard? For example: "A 30-second radio ad for a UK broadband provider, targeting families aged 30-50, for national broadcast."
This context instantly shapes how a voice artist approaches the tone, pacing, and energy of the read.
2. Define the Tone Clearly
This is where most briefs fall short. "Professional and friendly" tells a voice artist very little. Try referencing:
- A comparable brand voice you admire (e.g. "John Lewis warmth, but slightly more energetic")
- Emotional descriptors: reassuring, authoritative, playful, conversational, inspiring
- What you want the listener to feel after hearing it
3. Specify Language, Accent, and Dialect
If you need a specific regional accent or dialect, say so explicitly. "British English" covers a huge range — are you after RP (Received Pronunciation), a warm Northern English accent, or something Scottish? The more precise, the better the match.
4. Include Pronunciation Notes
Brand names, product names, technical terms, and place names often trip up even experienced voice artists. Always include a pronunciation guide for anything non-obvious. For example: "Xaelier (zay-lee-er)" or "our product is pronounced 'kleer', not 'klay-er'."
5. Provide Technical Requirements
Tell your voice artist:
- Desired file format (WAV, MP3, AIFF)
- Exact duration (if time-critical)
- Whether music will be added underneath
- Any specific clean-up requirements (breath removal, noise gate settings)
6. Share Reference Audio (If You Have It)
If you have a previous version, a competitor ad you like the feel of, or even a rough guide track, share it. References eliminate ambiguity faster than any written description.
Free Voice Over Brief Template
Project Name:
Project Type: (e.g. TV ad, e-learning module, IVR recording)
Script: [attach or paste here]
Target Audience:
Tone/Style:
Language & Accent:
Pronunciation Notes:
Delivery Deadline:
File Format Required:
Max Duration:
Reference Audio or Brand:
Additional Notes:
Use this as your starting point and adapt it to your project. The more complete it is, the faster and better your voice over will be.
Ready to get started? Submit your brief to FlyVoiceovers and we'll match you with the perfect voice artist within 24 hours.